Fruitful Strategy: creating corporate social opportunity

Sustainable Brand Audit

If you're like many larger companies, a myriad of grass-roots social and environmental sustainability initiatives have sprung up across departments and business units. Those that are off-strategy drain resources and present a discordant image to stakeholders.

Our Sustainable Brand Audit helps prioritize your existing initiatives and show at a glance what to eliminate, maintain and grow based on your strategic area of focus. It also reveals risks and competitive opportunities for your brand.

For more information on our 5 Sustainable Brand Stage audit, click the graphic below for more details.

Sustainability Strategy

There are many directions you could take with your market-facing sustainability efforts, but few can serve as profitable growth platforms for your particular brand and business.

Our holistic approach based on the 5 Stages of a Sustainable Brand brings together a deep understanding of stakeholder expectations and customer requirements with company, competition, category, and sustainability considerations. The result, when aligned with your brand vision, will help you:

bridge the gap between current stage and vision
give clarity of purpose to the organization
prioritize and reallocate resources
guide revenue and reputation opportunities
reinvent the customer experience to add credibility

Sustainability Marketing

Before you communicate, make sure you're credible. We start with identifying how your brand is perceived on key sustainability measures and how those perceptions attract or repel green-minded buyers. These insights guide recommendations for the 4Ps as well as partnerships, certifications and the overall customer experience.

Our marketing services include market research and strategic planning, as well as messaging strategy and development. We can also work collaboratively with your design or communications agency to bring your marketing strategy to life.