Our brand and business integration services bring your values to life for all stakeholders.

Gap Analysis

A recent IBM study* revealed that 75% of businesses don’t understand their customers’ CSR expectations. We can remedy that. We’ll quantify employee and customer expectations as well as the believability gaps you’ll need to close to bring your business into alignment. We can also suggest options including M&A or partnerships to borrow credibility in areas where you’re weak.

Partner Alignment

When partners don’t share or support your values-driven business, you’re putting your entire reputation at risk. We’ll help you conduct a risk assessment as well as create partner scorecards, guidelines and communications to ensure that partners are meeting or beating expectations. We can also create online supplier communities to encourage sharing of best practices.

Customer Experience

Your customers touch your business across a wide spectrum of departments including marketing, sales, product experience, customer service and billing. Fruitful can identify the critical interactions that influence purchase and loyalty, and help you define ways to ensure they experience your values in those interactions.

Performance Measurement

What we start in Gap Analysis is an ongoing process of measurement and adjustment. Fruitful can create an online dashboard to capture reputation data on critical behaviors and touchpoints, then measure progress over time. It will also integrate purchase and loyalty data to demonstrate how your top-line revenue is impacted as we close those believability gaps by enhancing the customer experience.

*IBM, Creating Sustainable Growth through Corporate Social Responsibility, 2008