From incremental to game-changing innovation, we can help identify the fruitful areas of opportunity where profitable growth and unmet societal needs intersect.
We combine outside-the-box stimuli with improv and Open Space facilitation to help teams to move from silo to system thinking and uncover new opportunities for growth.
Where there’s an unmet need, there’s white space to be captured. We’ll explore the overlap between societal needs, company capabilities, out-of-category initiatives and competitive activities to map the space and generate profitable new ideas.
Before embarking on development of a new product or service outside your traditional scope, it’s important to understand how much permission your stakeholders give your brand to extend. Especially if values-driven initiatives are new to your company, you may have perceptual barriers to overcome. Fruitful’s data-driven approach can reveal potential stumbling blocks and the most credible way to address them from the market perspective.