When employees, suppliers and customers believe they’re part of something bigger, great things can happen. You create a volunteer army of advocates to strengthen your brand.
With the advent of web 2.0 we’ve evolved from an Experience Economy to a Participation Economy. Online communities are an ideal way to engage stakeholders, enable idea-sharing, and nurture 360-degree dialogue. We understand the unspoken rules of these communities, and can help you participate in existing, established communities as well as build your own for employees, partners and customers.
Fruitful follows the principles of transparency, simplicity and relevance to ensure that communication moves stakeholders to belief and action. Services include core message development, implementation planning and train-the-trainer workshops.