http://www.fruitfulstrategy.com/blog Aligning reputation and revenue with sustainability Wed, 16 Jun 2010 21:31:16 +0000 http://backend.userland.com/rss092 en I've gone dark on the blog for months, I know. Plenty of people over the years have asked me why I give away so much of my thinking on my blog, and I'd respond that it's the best way to build a reputation and give potential clients an opportunity to ... http://www.fruitfulstrategy.com/blog/2010/06/and-shes-back/ I am happy to announce that I am part of the faculty at this year’s Sustainable Brands Conference in Monterey, CA on June 6 - 10. Early Registration discounts have now expired, but as a member of my network, I’m able to offer you an extension of these discounted rates ... http://www.fruitfulstrategy.com/blog/2010/04/sustainable-brands-conference-discount/ I recently conducted a webinar on 10 Strategies for Building a Credible Sustainable Brand in conjunction with Sustainable Life Media. While I'll never again agree to develop an hour's worth of new content with 1 week's notice (!), I appreciated the opportunity to pull together a fairly comprehensive set of ... http://www.fruitfulstrategy.com/blog/2009/11/10-strategies-for-building-credibility/ I’m a big fan of analogies; one of my favorites is equating customer relationships with personal, romantic relationships. If you ask a woman about the kind of guy she wants to marry, she might say, “handsome, rich, successful and exciting.” Fast-forward a few years and we see whom she actually ... http://www.fruitfulstrategy.com/blog/2009/10/sustainability-what-matters-most/ Your company has been progressing nicely up the sustainability curve from compliance to cost savings. The next logical step is reputation and revenue generation, and it's here that many sustainability pros hit a roadblock. Without a CEO mandate, business units usually have little incentive to deviate from what's been working in ... http://www.fruitfulstrategy.com/blog/2009/09/building-the-business-case/ Recently I was in the market for a new laptop, so I headed over to Best Buy and a few other places to check out their selections. And of course since I'm in the business of sustainability, I was looking for a bit of education on "green" electronics: which manufacturers ... http://www.fruitfulstrategy.com/blog/2009/07/role-of-retail-in-sustainability/ I just published a post on Triple Pundit that fleshes out the market-facing aspects of a model I've been working on with The FairRidge Group. Called the Sustainability Management Maturity Model (SM3), it's a tool to help businesses assess their readiness to address business sustainability challenges and opportunities. The internal ... http://www.fruitfulstrategy.com/blog/2009/07/creating-competitive-advantage-through-sustainability/ If you couldn’t make it to the Sustainable Brands conference in Monterey last month, you missed a lot of good content, networking and discussion. The big question that came out of the conference for me was, “what does capitalism look like in a dematerialized world?” In other words, is a ... http://www.fruitfulstrategy.com/blog/2009/07/the-elephant-under-the-table/ In addition to the email newsletter we send out every month (you can sign up on this page by entering your email address) we've recently designed an easier-to-read PDF. This issue kicks off a series on connecting sustainability with top-line revenue, a topic of interest to many sustainability pros who want ... http://www.fruitfulstrategy.com/blog/2009/07/july-newsletter-sustainability-business-case/ Environmental Leader has a good overview of Aberdeen Research's findings on the impact of sustainability initiatives, which "have become a “must have” business imperative for companies, despite budget and return on investment (ROI) challenges."  A couple findings relevant to the readers here at Fruitful Strategy: "42 percent still find it difficult ... http://www.fruitfulstrategy.com/blog/2009/07/sustainabilitys-bottom-line-impact/