Comments for fruitful strategy

Comment on 10 strategies for building credibility by fruitful strategy » Sustainable Brands conference discount

fruitful strategy » Sustainable Brands conference discount — Fri, 02 Apr 2010 17:23:41 +0000

[...] «10 strategies for building credibility [...]

Comment on Five strategies for building your ethical brand by Shattering 5 Branding Myths For Small Business | New Syndication

Shattering 5 Branding Myths For Small Business | New Syndication — Wed, 16 Dec 2009 16:45:18 +0000

[...] my clients, I offer a simple 10 step process for small business branding tips to building a firm brand strategy. But once built, you are never “done” nor do you ever stop being a steward for your brand once [...]

Comment on 10 strategies for building credibility by Ian Acheson

Ian Acheson — Tue, 17 Nov 2009 00:58:36 +0000

Hi Jennifer

Just watched your presentation – really interesting and thorough. All of your strategies are relevant to brand building, not just sustainability brand building. I’m building a new b2b brand in the telco space and can see how all 10 strategies are essential to a successful launch.

Congratulations on the presentation and thank you for sharing it with the world!

All the very best…Ian

Comment on Creating competitive advantage through sustainability by Dr Shabeer

Dr Shabeer — Mon, 09 Nov 2009 13:33:18 +0000

Hi there,

I am the CEO of a multispeciality Hospital from India. Would this strategy work in the healthcare too ?

Comment on Five strategies for building your ethical brand by Don’t Cut CSR Spending: Reallocate to Build Your Brand | The Green Economy Post: Green Careers, Green Jobs, Sustainable Jobs

Tue, 27 Oct 2009 13:32:14 +0000

[...] top row is where it gets really interesting… this is where you’ll see social-impact initiatives that directly support the brand promise. The most effective initiatives often span most, if not all columns in this row; think Plan A from [...]

Comment on Five strategies for building your ethical brand by Creating Competitive Advantage Through Sustainability | The Green Economy Post: Green Careers, Green Jobs, Sustainable Jobs

Fri, 23 Oct 2009 23:33:14 +0000

[...] pillar, a new sub-brand or product brand, an ingredient brand or a redefined master brand? You can read more here on this [...]

Comment on Sustainability: What Matters Most? by David Anderson

David Anderson — Fri, 16 Oct 2009 21:47:14 +0000

Great point… the difference between what people say and do can be significant. Still important to research wants but then follow up with actions and then make your business decisions.

Comment on Sustainability: What Matters Most? by Tweets that mention Fruitful Strategy: creating corporate social opportunity -- Topsy.com

Fri, 16 Oct 2009 19:53:48 +0000

[...] This post was mentioned on Twitter by Jennifer Rice and David Anderson, Steve Koss. Steve Koss said: Great analogy @jennrice #Sustainability What Matters Most. http://bit.ly/2XHCCT Customer insights that can help boost reputation & revenue [...]

Comment on Building the business case by fruitful strategy » Sustainability: What Matters Most?

fruitful strategy » Sustainability: What Matters Most? — Fri, 16 Oct 2009 19:39:25 +0000

[...] «Building the business case [...]

Comment on Five strategies for building your ethical brand by Twitter Trackbacks for Fruitful Strategy: creating corporate social opportunity [fruitfulstrategy.com] on Topsy.com

Sun, 30 Aug 2009 19:04:39 +0000

[...] Fruitful Strategy: creating corporate social opportunity http://www.fruitfulstrategy.com/blog/2009/05/five-strategies-for-building-your-ethical-brand – view page – cached Fruitful Strategy is a management consultancy that aligns business strategy with social impact. We identify risks and opportunities, make actionable recommendations, and help you close perception gaps in order to create both competitive and societal advantage. — From the page [...]