21 May 2009 | Values | Jennifer Rice

I was recently interviewed for Gennefer Snowfield’s Philanthropy In 5 series at TriplePundit.com on the subject of values-based business and aligning philanthropy with strategy. The article just ran today, and I’ll republish my responses here.
1. How do you define for-profit philanthropy?
To me, for-profit philanthropy simply means values-based business. I subscribe to Peter Drucker’s observation that [...]

1241 Commenthttp://www.fruitfulstrategy.com/blog/2009/05/proving-values-based-business-is-the-most-fruitful/Proving+values-based+business+is+the+most+fruitful2009-05-21+14%3A58%3A51Jennifer+Rice

30 April 2009 | Brand and Marketing, Consumer behavior, Values | Jennifer Rice

I’ve always been interested in leveraging Maslow’s hierarchy of needs to inform development of customer-based brand strategies. A couple years ago I wrote several posts about each of the stages (summary here).

Recently I’ve been thinking about how it applies to CSR and sustainability efforts, especially in light of the economic downturn. As the economy grew, [...]

673 Commentshttp://www.fruitfulstrategy.com/blog/2009/04/maslow-and-corporate-responsibility/Maslow+and+corporate+responsibility2009-04-30+17%3A46%3A48Jennifer+Rice