I just published a post on Triple Pundit that fleshes out the market-facing aspects of a model I’ve been working on with The FairRidge Group. Called the Sustainability Management Maturity Model (SM3), it’s a tool to help businesses assess their readiness to address business sustainability challenges and opportunities. The internal management components were outlined last [...]
If you couldn’t make it to the Sustainable Brands conference in Monterey last month, you missed a lot of good content, networking and discussion. The big question that came out of the conference for me was, “what does capitalism look like in a dematerialized world?” In other words, is a sustainable brand an oxymoron?
Sustainability is [...]
Environmental Leader has a good overview of Aberdeen Research’s findings on the impact of sustainability initiatives, which “have become a “must have” business imperative for companies, despite budget and return on investment (ROI) challenges.” A couple findings relevant to the readers here at Fruitful Strategy:
“42 percent still find it difficult to demonstrate quantified business value [...]
From New York Times, a good article on how luxury brands are embracing responsible business practices.
“Increasingly, consumers are demanding that the goods they buy be made in ways that do not harm the environment or the workers who make them. They are often willing to pay more for “green” products or “fair trade” goods. And [...]
A new study by global management consulting firm A.T. Kearney indicates that firms with “true commitment to sustainability” outperform industry peers in the financial markets. The study, called Green Winners: The Performance of Sustainability-Focused Companies During the Financial Crisis, found that in 16 of 18 industries, sustainability-focused companies outperformed their peers by 15% in a [...]
