As I’ve been talking with people about Fruitful’s mission to advance “conscious capitalism,” it’s become clear that social impact is often perceived as a nice-to-have rather than a critical component to business strategy. Here are 10 reasons why you may want to help your company rethink that notion.
You’re looking for profitable growth. According to Ethisphere, [...]
In reading PWC’s 12th Annual Global CEO Study, I found the chart on “drivers of long-term success” during the downturn to be insightful on how CEOs view corporate social responsibility.
Specifically, while 63% rate brand strength and reputation as critical to success, CSR falls to the bottom of the pack with only 20% perceiving it as [...]
NYT had a great article a couple days ago called Solving A Social Problem Without Going the Non-Profit Route.
What to call these innovative businesspeople is the subject of some debate. The terms “social entrepreneur” and “social businesses” are generally used to characterize people and businesses that bring entrepreneurship to ventures that have a social mission. [...]
