fruitful strategy » newsletters & events

Sustainable Brands conference discount

Jennifer Rice — Fri, 02 Apr 2010 17:23:29 +0000

I am happy to announce that I am part of the faculty at this year’s Sustainable Brands Conference in Monterey, CA on June 6 – 10. Early Registration discounts have now expired, but as a member of my network, I’m able to offer you an extension of these discounted rates — which amount to 20% off the full conference price — if you register before April 9. SB’10 All Event Pass purchasers automatically become Professional Members of Sustainable Life Media (and you’ll get to attend my workshop!). Click here to register using the code spk20sb10.

I’ll be running a half-day workshop on Monday, April 6 on Building the Credible Sustainable Brand (4th one on this list). It builds on the webinar I conducted a few months ago on the same topic, and we’ll be doing hands-on exercises to

identify the right brand strategy and roadmap for your business
map & enhance your customer experience to bake in sustainability (because what your customers don’t experience, they won’t believe) and
identify the implications for internal culture and marketing

I’m still in the process of designing this workshop so if there’s anything specific you’d like to see included under the topic of building credibility, please post a comment here. Thanks and I look forward to seeing you in Monterey!

10 strategies for building credibility

Jennifer Rice — Fri, 13 Nov 2009 17:46:32 +0000

I recently conducted a webinar on 10 Strategies for Building a Credible Sustainable Brand in conjunction with Sustainable Life Media. While I’ll never again agree to develop an hour’s worth of new content with 1 week’s notice (!), I appreciated the opportunity to pull together a fairly comprehensive set of strategies that help brands build credibility from the ground up and minimize the risk of greenwashing. The 10 strategies include:

1. Be proactive

2. Be transparent

3. Know your limits

4. Be relevant

5. Borrow credibility

6. Leverage brand strengths

7. Create a brand strategy

8. Be consistent

9. Educate

10. Engage

This list gives some good fodder for future blog posts, so stay tuned.

July newsletter: Sustainability business case

Jennifer Rice — Mon, 06 Jul 2009 15:42:35 +0000

In addition to the email newsletter we send out every month (you can sign up on this page by entering your email address) we’ve recently designed an easier-to-read PDF.

This issue kicks off a series on connecting sustainability with top-line revenue, a topic of interest to many sustainability pros who want to move beyond cost-savings initiatives and build reputation and revenue. I’ll also be posting the articles here on my blog, and I’d love comments and questions so that I can address key concerns and questions throughout the series.

Click here for the FruitfulBusiness July newsletter.