fruitful strategy » newsletters & events

20% off my session at SB Executive Seminar Series

Jennifer Rice — Fri, 10 Sep 2010 15:47:34 +0000

This fall, I’ll be teaching Brand Strategy: Building the Credible Sustainable Brand as part of the newly launched Sustainable Brands Seminar Series. The 5 one-day individual courses will be held in four cities:

San Francisco, hosted by Williams Sonoma – Week of October 4
Twin Cities, hosted by 3M – Week of November 29
New Jersey/NYC, hosted by Johnson & Johnson – Week of December 6
Austin, hosted by AMD – Week of January 24

In addition to my course on Brand Strategy, the seminars include training on Communications, Product Design, Supply Chain and Data & Metrics taught by experts in those fields who share industry case studies and provide you with state-of-the-art best practices you can apply in the work that you do. Classes are limited to 30 students, so there’s a good opportunity to get some direct instruction on issues critical to you and your job specifically.

This is the same one-day seminar that I lead on a custom basis for corporations at 5x the cost, so it’s quite a bargain. And as an instructor, I’m able to offer you 20% off the tuition fee for however many days you’d like to attend. You can register here using the code spksbs. You can also call my friends at Sustainable Life Media at 415.626.2212 for more information.

Sustainable Brands conference discount

Jennifer Rice — Fri, 02 Apr 2010 17:23:29 +0000

I am happy to announce that I am part of the faculty at this year’s Sustainable Brands Conference in Monterey, CA on June 6 – 10. Early Registration discounts have now expired, but as a member of my network, I’m able to offer you an extension of these discounted rates — which amount to 20% off the full conference price — if you register before April 9. SB’10 All Event Pass purchasers automatically become Professional Members of Sustainable Life Media (and you’ll get to attend my workshop!). Click here to register using the code spk20sb10.

I’ll be running a half-day workshop on Monday, April 6 on Building the Credible Sustainable Brand (4th one on this list). It builds on the webinar I conducted a few months ago on the same topic, and we’ll be doing hands-on exercises to

identify the right brand strategy and roadmap for your business
map & enhance your customer experience to bake in sustainability (because what your customers don’t experience, they won’t believe) and
identify the implications for internal culture and marketing

I’m still in the process of designing this workshop so if there’s anything specific you’d like to see included under the topic of building credibility, please post a comment here. Thanks and I look forward to seeing you in Monterey!

10 strategies for building credibility

Jennifer Rice — Fri, 13 Nov 2009 17:46:32 +0000

I recently conducted a webinar on 10 Strategies for Building a Credible Sustainable Brand in conjunction with Sustainable Life Media. While I’ll never again agree to develop an hour’s worth of new content with 1 week’s notice (!), I appreciated the opportunity to pull together a fairly comprehensive set of strategies that help brands build credibility from the ground up and minimize the risk of greenwashing. The 10 strategies include:

1. Be proactive

2. Be transparent

3. Know your limits

4. Be relevant

5. Borrow credibility

6. Leverage brand strengths

7. Create a brand strategy

8. Be consistent

9. Educate

10. Engage

This list gives some good fodder for future blog posts, so stay tuned.

July newsletter: Sustainability business case

Jennifer Rice — Mon, 06 Jul 2009 15:42:35 +0000

In addition to the email newsletter we send out every month (you can sign up on this page by entering your email address) we’ve recently designed an easier-to-read PDF.

This issue kicks off a series on connecting sustainability with top-line revenue, a topic of interest to many sustainability pros who want to move beyond cost-savings initiatives and build reputation and revenue. I’ll also be posting the articles here on my blog, and I’d love comments and questions so that I can address key concerns and questions throughout the series.

Click here for the FruitfulBusiness July newsletter.