20% off my session at SB Executive Seminar Series

This fall, I’ll be teaching Brand Strategy: Building the Credible Sustainable Brand as part of the newly launched Sustainable Brands Seminar Series.  The 5 one-day individual courses will be held in four cities: San Francisco, hosted by Williams Sonoma – Week of October 4 Twin Cities, hosted by 3M – Week of November 29 New [...]

Sustainable Brands conference discount

I am happy to announce that I am part of the faculty at this year’s Sustainable Brands Conference in Monterey, CA on June 6 – 10. Early Registration discounts have now expired, but as a member of my network, I’m able to offer you an extension of these discounted rates — which amount to 20% [...]

10 strategies for building credibility

I recently conducted a webinar on 10 Strategies for Building a Credible Sustainable Brand in conjunction with Sustainable Life Media. While I’ll never again agree to develop an hour’s worth of new content with 1 week’s notice (!), I appreciated the opportunity to pull together a fairly comprehensive set of strategies that help brands build [...]

July newsletter: Sustainability business case

In addition to the email newsletter we send out every month (you can sign up on this page by entering your email address) we’ve recently designed an easier-to-read PDF. This issue kicks off a series on connecting sustainability with top-line revenue, a topic of interest to many sustainability pros who want to move beyond cost-savings [...]