fruitful strategy » Insights http://www.fruitfulstrategy.com/blog Aligning reputation and revenue with sustainability Tue, 25 Oct 2011 19:59:29 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 … and she’s back http://www.fruitfulstrategy.com/blog/2010/06/and-shes-back/?utm_source=rss&utm_medium=rss&utm_campaign=and-shes-back http://www.fruitfulstrategy.com/blog/2010/06/and-shes-back/#comments Wed, 16 Jun 2010 21:31:16 +0000 admin http://www.fruitfulstrategy.com/blog/?p=167 I’ve gone dark on the blog for months, I know. Plenty of people over the years have asked me why I give away so much of my thinking on my blog, and I’d respond that it’s the best way to build a reputation and give potential clients an opportunity to see how I approach problems. I still believe that, and yet there comes a time when a healthy balance between free and paid content needs to be achieved.

I’ve been working on our own proprietary research studies over the past several months, and the findings will be made available for sale next month in our new Insight Reports. These are not traditional research reports; instead, data is presented within the context of business and marketing opportunities for using sustainability as a platform for growth. They’ll also include decision tools like our 5 Sustainable Brand Stages and brand portfolio mapping to help make the data actionable for your business.

Keep an eye on the blog, though, and sign up for our newsletter if you haven’t already. I haven’t given up on offering “bite-size chunks” so that you can get a glimpse of what’s cooking behind the scenes. More soon…

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