Great article in Ethical Corp on how to go from sustainability director to chief executive… it’s all about becoming commercially minded and creating a business strategy to grow sales. People in corporate responsibility are acutely aware of the need to integrate their work into core business development. Social and environmental issues are increasingly seen as [...]
It’s a year old, but very relevant: a study by Bain & Company found that twice as many companies made the leap from laggards to leaders during the last recession as during surrounding periods of economic calm. In recessions, there’s a greater likelihood that: laggards & leaders swap places gains & losses show up early [...]
As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives. But it doesn’t have to be either-or. Companies that consider social and [...]
As I’ve been talking with people about Fruitful’s mission to advance “conscious capitalism,” it’s become clear that social impact is often perceived as a nice-to-have rather than a critical component to business strategy. Here are 10 reasons why you may want to help your company rethink that notion. You’re looking for profitable growth. According to [...]
In reading PWC’s 12th Annual Global CEO Study, I found the chart on “drivers of long-term success” during the downturn to be insightful on how CEOs view corporate social responsibility. Specifically, while 63% rate brand strength and reputation as critical to success, CSR falls to the bottom of the pack with only 20% perceiving it [...]
