Your company has been progressing nicely up the sustainability curve from compliance to cost savings. The next logical step is reputation and revenue generation, and it’s here that many sustainability pros hit a roadblock. Without a CEO mandate, business units usually have little incentive to deviate from what’s been working in the past. Sustainability and [...]
I just published a post on Triple Pundit that fleshes out the market-facing aspects of a model I’ve been working on with The FairRidge Group. Called the Sustainability Management Maturity Model (SM3), it’s a tool to help businesses assess their readiness to address business sustainability challenges and opportunities. The internal management components were outlined last [...]
If you couldn’t make it to the Sustainable Brands conference in Monterey last month, you missed a lot of good content, networking and discussion. The big question that came out of the conference for me was, “what does capitalism look like in a dematerialized world?” In other words, is a sustainable brand an oxymoron? Sustainability [...]
In addition to the email newsletter we send out every month (you can sign up on this page by entering your email address) we’ve recently designed an easier-to-read PDF. This issue kicks off a series on connecting sustainability with top-line revenue, a topic of interest to many sustainability pros who want to move beyond cost-savings [...]
Environmental Leader has a good overview of Aberdeen Research’s findings on the impact of sustainability initiatives, which “have become a “must have” business imperative for companies, despite budget and return on investment (ROI) challenges.” A couple findings relevant to the readers here at Fruitful Strategy: “42 percent still find it difficult to demonstrate quantified business [...]
