02 April 2010 | Brand and Marketing, Customer experience, newsletters & events | Jennifer Rice
I am happy to announce that I am part of the faculty at this year’s Sustainable Brands Conference in Monterey, CA on June 6 – 10. Early Registration discounts have now expired, but as a member of my network, I’m able to offer you an extension of these discounted rates — which amount to 20% [...]
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30 July 2009 | Customer experience | Jennifer Rice
Recently I was in the market for a new laptop, so I headed over to Best Buy and a few other places to check out their selections. And of course since I’m in the business of sustainability, I was looking for a bit of education on “green” electronics: which manufacturers were leading and lagging in [...]
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04 May 2009 | Brand and Marketing, CSR risks, Customer experience, Strategy | Jennifer Rice
When building a reputation as an ethical company, actions speak louder than words. Yet in most businesses, these actions are happening behind the scenes through employee, philanthropy and supply chain initiatives. If customers can’t see these actions, there’s minimal impact on perceptions, purchase and loyalty. If you want your good intentions and efforts to be [...]
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