Building the Ethical Reputation: Strategic CSR in Hospitality

When building a reputation as an ethical company, actions speak louder than words. Yet in most businesses, these actions are happening behind the scenes through employee, philanthropy and supply chain initiatives. If customers can’t see these actions, there’s minimal impact on perceptions, purchase and loyalty. If you want your good intentions and efforts to be [...]

Lessons on responsibility

Ok, I’m a bit late to the game, but I just stumbled upon Liberty Mutual’s The Responsibility Project that was launched last year. The discovery led me to investigate whether its focus on responsibility was rhetoric or real. “Through The Responsibility Project, Liberty Mutual is using entertaining content, including independently produced short films, online content [...]