I’m a big fan of analogies; one of my favorites is equating customer relationships with personal, romantic relationships. If you ask a woman about the kind of guy she wants to marry, she might say, “handsome, rich, successful and exciting.” Fast-forward a few years and we see whom she actually marries: maybe a nice, average, [...]
I’ve always been interested in leveraging Maslow’s hierarchy of needs to inform development of customer-based brand strategies. A couple years ago I wrote several posts about each of the stages (summary here). Recently I’ve been thinking about how it applies to CSR and sustainability efforts, especially in light of the economic downturn. As the economy [...]
Diane Osgood at Business of a Better World points to two recent articles that she says “miss the point of corporate social reponsibility”… one in Financial Times that calls CSR “hot air” and the other in the Economist calling for a shakeout to “remove some of the froth.” I have to respectfully disagree with Diane’s [...]
