What is sustainability at your company? A laundry list of generic social and environmental initiatives, or a powerful driver of brand goals? Corporate sustainability can be much more than reducing carbon or water footprint. More than LEED and ISO-14001 certification. More than philanthropy and cause marketing… or reduced packaging… or a greener and more accountable [...]
I am happy to announce that I am part of the faculty at this year’s Sustainable Brands Conference in Monterey, CA on June 6 – 10. Early Registration discounts have now expired, but as a member of my network, I’m able to offer you an extension of these discounted rates — which amount to 20% [...]
I recently conducted a webinar on 10 Strategies for Building a Credible Sustainable Brand in conjunction with Sustainable Life Media. While I’ll never again agree to develop an hour’s worth of new content with 1 week’s notice (!), I appreciated the opportunity to pull together a fairly comprehensive set of strategies that help brands build [...]
I’m looking forward to attending Sustainable Brands ’09 on May 31 in Monterrey CA. This conference sits at the intersection of brands and ethical business, an area that is essential for marketers but can dominated by CSR departments in many companies. If building a values-based brand reputation is on your to-do list, I hope to [...]
As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives. But it doesn’t have to be either-or. Companies that consider social and [...]
