«Sustainability: What Matters Most?

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10 strategies for building credibility

13 November 2009 | Brand and Marketing, newsletters & events | Jennifer Rice

I recently conducted a webinar on 10 Strategies for Building a Credible Sustainable Brand in conjunction with Sustainable Life Media. While I’ll never again agree to develop an hour’s worth of new content with 1 week’s notice (!), I appreciated the opportunity to pull together a fairly comprehensive set of strategies that help brands build credibility from the ground up and minimize the risk of greenwashing. The 10 strategies include:

1. Be proactive

2. Be transparent

3. Know your limits

4. Be relevant

5. Borrow credibility

6. Leverage brand strengths

7. Create a brand strategy

8. Be consistent

9. Educate

10. Engage

This list gives some good fodder for future blog posts, so stay tuned.

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2 Responses to “10 strategies for building credibility”

  1. Ian Acheson
    November 16th, 2009 at 5:58 pm

    Hi Jennifer

    Just watched your presentation – really interesting and thorough. All of your strategies are relevant to brand building, not just sustainability brand building. I’m building a new b2b brand in the telco space and can see how all 10 strategies are essential to a successful launch.

    Congratulations on the presentation and thank you for sharing it with the world!

    All the very best…Ian

  2. fruitful strategy » Sustainable Brands conference discount
    April 2nd, 2010 at 10:23 am

    [...] «10 strategies for building credibility [...]

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