04 July 2009 | Business Impact, Sustainability | Jennifer Rice

Environmental Leader has a good overview of Aberdeen Research’s findings on the impact of sustainability initiatives, which “have become a “must have” business imperative for companies, despite budget and return on investment (ROI) challenges.”  A couple findings relevant to the readers here at Fruitful Strategy:

“42 percent still find it difficult to demonstrate quantified business value and return on investment (ROI) in order to make a business case for sustainability.” Coincidentally, that’s the subject of a new article series I’ll kick off next week.

“Top performers experienced a 16 percent increase in customer retention rates while driving sustainability-related costs down by an average of almost 8 percent across the board.” A key component of driving top-line revenue is creating products, services and experiences for sustainably minded buyers to boost purchase and loyalty; more on that topic in the coming series as well.