03 July 2009 | Business Impact | Jennifer Rice

Great article in Ethical Corp on how to go from sustainability director to chief executive… it’s all about becoming commercially minded and creating a business strategy to grow sales.

People in corporate responsibility are acutely aware of the need to integrate their work into core business development. Social and environmental issues are increasingly seen as new business opportunities, rather than risks to be managed. But translating this knowledge into practical business plans is easier said than done.

I’m developing a series of articles on how to do exactly that: creating the business case and connecting sustainability to customer purchase and loyalty. I’ll be interviewing industry pros to make sure the articles address the challenges you’re facing, so if you’re interested in a dialogue on the topic please let me know.