Recently I was in the market for a new laptop, so I headed over to Best Buy and a few other places to check out their selections. And of course since I’m in the business of sustainability, I was looking for a bit of education on “green” electronics: which manufacturers were leading and lagging in [...]
I just published a post on Triple Pundit that fleshes out the market-facing aspects of a model I’ve been working on with The FairRidge Group. Called the Sustainability Management Maturity Model (SM3), it’s a tool to help businesses assess their readiness to address business sustainability challenges and opportunities. The internal management components were outlined last [...]
If you couldn’t make it to the Sustainable Brands conference in Monterey last month, you missed a lot of good content, networking and discussion. The big question that came out of the conference for me was, “what does capitalism look like in a dematerialized world?” In other words, is a sustainable brand an oxymoron?
Sustainability is [...]
In addition to the email newsletter we send out every month (you can sign up on this page by entering your email address) we’ve recently designed an easier-to-read PDF.
This issue kicks off a series on connecting sustainability with top-line revenue, a topic of interest to many sustainability pros who want to move beyond cost-savings initiatives [...]
Environmental Leader has a good overview of Aberdeen Research’s findings on the impact of sustainability initiatives, which “have become a “must have” business imperative for companies, despite budget and return on investment (ROI) challenges.” A couple findings relevant to the readers here at Fruitful Strategy:
“42 percent still find it difficult to demonstrate quantified business value [...]
