Move from laggard to leader in the downturn

It’s a year old, but very relevant: a study by Bain & Company found that twice as many companies made the leap from laggards to leaders during the last recession as during surrounding periods of economic calm. In recessions, there’s a greater likelihood that:

  • laggards & leaders swap places
  • gains & losses show up early
  • gains or losses made in a recession tend to endure

Is your team taking this time to strategize and plan so that you can leap forward as the economy begins to improve?

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