I was recently interviewed for Gennefer Snowfield’s Philanthropy In 5 series at TriplePundit.com on the subject of values-based business and aligning philanthropy with strategy. The article just ran today, and I’ll republish my responses here.
1. How do you define for-profit philanthropy?
To me, for-profit philanthropy simply means values-based business. I subscribe to Peter Drucker’s observation that [...]
It’s a year old, but very relevant: a study by Bain & Company found that twice as many companies made the leap from laggards to leaders during the last recession as during surrounding periods of economic calm. In recessions, there’s a greater likelihood that:
laggards & leaders swap places
gains & losses show up early
gains or losses [...]
I’m looking forward to attending Sustainable Brands ‘09 on May 31 in Monterrey CA. This conference sits at the intersection of brands and ethical business, an area that is essential for marketers but can dominated by CSR departments in many companies. If building a values-based brand reputation is on your to-do list, I hope to [...]
As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives.
But it doesn’t have to be either-or. Companies that consider social and environmental [...]
There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet few have figured out how to do it successfully. When marketing and PR are relied on, it [...]
