03 April 2009 | Brand and Marketing, Strategy | Jennifer Rice
Whether you sit in marketing, CSR, supply chain, HR or the executive suite, you’re likely doing your part in ensuring your brand “does no evil” and perhaps even is doing some good. You can probably point to a laundry list of company initiatives from employee volunteer programs, fair labor practices, cause marketing, cradle to cradle [...]
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02 April 2009 | Consumer behavior, Strategy | Jennifer Rice
Diane Osgood at Business of a Better World points to two recent articles that she says “miss the point of corporate social reponsibility”… one in Financial Times that calls CSR “hot air” and the other in the Economist calling for a shakeout to “remove some of the froth.”
I have to respectfully disagree with Diane’s assessment. [...]
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