Comments on: How to build the socially good brand http://www.fruitfulstrategy.com/blog/2009/04/how-to-build-the-socially-good-brand/ Aligning reputation and revenue with sustainability Fri, 02 Apr 2010 17:23:41 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: It’s More Than a Logo « Platform Online Magazine http://www.fruitfulstrategy.com/blog/2009/04/how-to-build-the-socially-good-brand/comment-page-1/#comment-126 It’s More Than a Logo « Platform Online Magazine Thu, 11 Jun 2009 15:10:29 +0000 http://www.fruitfulstrategy.com/blog/?p=45#comment-126 [...] bigger* Fruitful Strategy founder and chief strategist Jennifer Rice said, “Creating the socially good brand is likely the [...] [...] bigger* Fruitful Strategy founder and chief strategist Jennifer Rice said, “Creating the socially good brand is likely the [...]

]]> By: Pages tagged "fruitful" http://www.fruitfulstrategy.com/blog/2009/04/how-to-build-the-socially-good-brand/comment-page-1/#comment-18 Pages tagged "fruitful" Sat, 18 Apr 2009 00:31:18 +0000 http://www.fruitfulstrategy.com/blog/?p=45#comment-18 [...] bookmarks tagged fruitful Fruitful Strategy: creating corporate social oppor... saved by 4 others     gothicicearmy bookmarked on 04/17/09 | [...] [...] bookmarks tagged fruitful Fruitful Strategy: creating corporate social oppor… saved by 4 others     gothicicearmy bookmarked on 04/17/09 | [...]

]]> By: Coca-Cola: Real Thing or myth? http://www.fruitfulstrategy.com/blog/2009/04/how-to-build-the-socially-good-brand/comment-page-1/#comment-16 Coca-Cola: Real Thing or myth? Thu, 16 Apr 2009 05:37:29 +0000 http://www.fruitfulstrategy.com/blog/?p=45#comment-16 [...] management and corporate governance.  “The key to building the socially good brand is a mindshift from silos to systems… from indepen...” To illustrate, leaving Coco-Cola South Pacific to pursue its own vision created an [...] [...] management and corporate governance.  “The key to building the socially good brand is a mindshift from silos to systems… from indepen…” To illustrate, leaving Coco-Cola South Pacific to pursue its own vision created an [...]

]]> By: Sandra van der Lingen http://www.fruitfulstrategy.com/blog/2009/04/how-to-build-the-socially-good-brand/comment-page-1/#comment-15 Sandra van der Lingen Wed, 15 Apr 2009 16:12:33 +0000 http://www.fruitfulstrategy.com/blog/?p=45#comment-15 Hi there, There are two points to your list I would like to add: - make sure that the company incorporates CSR criteria in the annual objectives of the business units heads. - train your staff to embed sustainability in the way employees do business. Hi there,

There are two points to your list I would like to add:
- make sure that the company incorporates CSR criteria in the annual objectives of the business units heads.
- train your staff to embed sustainability in the way employees do business.

]]> By: Jennifer Rice http://www.fruitfulstrategy.com/blog/2009/04/how-to-build-the-socially-good-brand/comment-page-1/#comment-9 Jennifer Rice Wed, 08 Apr 2009 21:50:22 +0000 http://www.fruitfulstrategy.com/blog/?p=45#comment-9 Hi Dean, yes, the details would be specific to each entity but the steps and considerations are usually the same. Even the starting point would be different... think about a company that's already got exec commitment and a focus area but hasn't yet baked it into the customer experience, compared to a company that hasn't even started the process. Graham, I think this process can so much easier in smaller businesses, especially those whose capabilities already lend themselves to creating social impact. Patagonia comes to mind, which was a very early mover in sustainable business when they were still a small company. Hi Dean, yes, the details would be specific to each entity but the steps and considerations are usually the same. Even the starting point would be different… think about a company that’s already got exec commitment and a focus area but hasn’t yet baked it into the customer experience, compared to a company that hasn’t even started the process.
Graham, I think this process can so much easier in smaller businesses, especially those whose capabilities already lend themselves to creating social impact. Patagonia comes to mind, which was a very early mover in sustainable business when they were still a small company.

]]> By: Graham Constantine http://www.fruitfulstrategy.com/blog/2009/04/how-to-build-the-socially-good-brand/comment-page-1/#comment-6 Graham Constantine Mon, 06 Apr 2009 22:27:00 +0000 http://www.fruitfulstrategy.com/blog/?p=45#comment-6 Really interesting perspective and the tips are useful. Have you considered micro businesses and SME's? www.businessnlpbrighton.co.uk Really interesting perspective and the tips are useful. Have you considered micro businesses and SME’s?
http://www.businessnlpbrighton.co.uk

]]> By: dean vasquez http://www.fruitfulstrategy.com/blog/2009/04/how-to-build-the-socially-good-brand/comment-page-1/#comment-5 dean vasquez Mon, 06 Apr 2009 17:43:27 +0000 http://www.fruitfulstrategy.com/blog/?p=45#comment-5 It seems like you have created a nice outline for a 'code of ethics' with a view larger than the corp bottom line, but are leaving all details to each entity. Is there any starting point that would apply to every business/entity? I would think that many of the aspects of the 'plan' will be similar, but the application will be different????? It seems like you have created a nice outline for a ‘code of ethics’ with a view larger than the corp bottom line, but are leaving all details to each entity. Is there any starting point that would apply to every business/entity? I would think that many of the aspects of the ‘plan’ will be similar, but the application will be different?????

]]> By: philippe mihailovich http://www.fruitfulstrategy.com/blog/2009/04/how-to-build-the-socially-good-brand/comment-page-1/#comment-2 philippe mihailovich Sat, 04 Apr 2009 14:02:05 +0000 http://www.fruitfulstrategy.com/blog/?p=45#comment-2 Thanks for your newsletter. Would like to post your 10 points on my site with links to yours. Lets hope luxury brands will join you too. best philippe Thanks for your newsletter. Would like to post your 10 points on my site with links to yours. Lets hope luxury brands will join you too.
best
philippe

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