I’ve always been interested in leveraging Maslow’s hierarchy of needs to inform development of customer-based brand strategies. A couple years ago I wrote several posts about each of the stages (summary here).
Recently I’ve been thinking about how it applies to CSR and sustainability efforts, especially in light of the economic downturn. As the economy grew, [...]
From Financial Times today, a good article on how social responsibility is surviving the downturn. Cost savings and consumer expectations are the drivers that are keeping sustainability and fair trade high on exec’s priority lists.
They have worked out how to make it pay. Many of their initiatives help to cut costs or sustain supplies. They [...]
Last week I wrote about lessons learned from Liberty Mutual’s focus on responsibility. 24/7 Wall St provides some much better, albeit disappointing, examples in their list of top 10 greenwashers. GE, what on earth are you thinking? I have been searching for good examples of companies that are delivering corporate social opportunity (profitably aligning brand [...]
From New York Times, a good article on how luxury brands are embracing responsible business practices.
“Increasingly, consumers are demanding that the goods they buy be made in ways that do not harm the environment or the workers who make them. They are often willing to pay more for “green” products or “fair trade” goods. And [...]
Ok, I’m a bit late to the game, but I just stumbled upon Liberty Mutual’s The Responsibility Project that was launched last year. The discovery led me to investigate whether its focus on responsibility was rhetoric or real.
“Through The Responsibility Project, Liberty Mutual is using entertaining content, including [...]
