As I’ve been talking with people about Fruitful’s mission to advance “conscious capitalism,” it’s become clear that social impact is often perceived as a nice-to-have rather than a critical component to business strategy. Here are 10 reasons why you may want to help your company rethink that notion.
You’re looking for profitable growth. According to Ethisphere, [...]
In reading PWC’s 12th Annual Global CEO Study, I found the chart on “drivers of long-term success” during the downturn to be insightful on how CEOs view corporate social responsibility.
Specifically, while 63% rate brand strength and reputation as critical to success, CSR falls to the bottom of the pack with only 20% perceiving it as [...]
NYT had a great article a couple days ago called Solving A Social Problem Without Going the Non-Profit Route.
What to call these innovative businesspeople is the subject of some debate. The terms “social entrepreneur” and “social businesses” are generally used to characterize people and businesses that bring entrepreneurship to ventures that have a social mission. [...]
I was just pointed to The Girl Effect, a shared mission to create opportunities for girls (change agents) around the world and especially in developing markets. It’s rooted in the work of the Nike Foundation. I encourage you to watch the video opening of the website; it’s very well done.
A new study by global management consulting firm A.T. Kearney indicates that firms with “true commitment to sustainability” outperform industry peers in the financial markets. The study, called Green Winners: The Performance of Sustainability-Focused Companies During the Financial Crisis, found that in 16 of 18 industries, sustainability-focused companies outperformed their peers by 15% in a [...]
